Screen Memories Term Paper Example | Topics and Well Written Essays - 750 words

Screen Memories - Term Paper Example Screen memories are behind some of the out of the world experiences that people, for instance who claim to have been abducted by aliens, seem to experience. These people tend to recall things such as clowns, circuses, images of cats dogs or other animals and other pleasant images and feelings. Screened memories are also interpreted as the manifestation of a fear or feeling of trepidation that a person might be feeling towards something or a particular circumstance or situation (Sigmund 2-100). These feelings or emotions might be brought together in the brain and projected as an image towards which a person has those feelings towards. For instance, a person who is very scared of cheetahs or eagles might have the feelings projected as the images of these particular animals. Screen memories have helped many psychoanalysts help their patients understand some of their behaviors, dreams, nightmares or other mental disorders and conditions. By talking to patients and sometimes putting them under hypnosis, psychoanalysts have helped to unravel many mysteries about people whose perception of who they are seem to be out of the norm from the rest of society. As discussed earlier, screen memories are used to project someone’s feelings but in a particular image depending on what the person feels towards the particular thing in the image. Screen memories have been useful in helping patients who were traumatized at early ages, but whose behaviors or state of minds are affected, though the cause has not always been clear. The human brain is so great that it tends to take measures to protect people who have been traumatized from deteriorating and useless lives. However, this usually occurs through blocking of the traumatic experiences and replacing them with more tolerant images. However, the truth always comes out if the screened images are psychoanalyzed further. This method has helped people with deviant behaviors or disorders such as memory

Analysis of Curriculum Perspectives Essay Example | Topics and Well Written Essays - 1750 words

Analysis of Curriculum Perspectives - Essay Example He did research on implementation of the curriculum and found that schools spend about sixty seven percent of their time focusing on hidden aspects of the curriculum yet they were not aware of this. Eisner (1979) asserts that those subjects that receive more attention are determined by the hidden curriculum. The latter is also responsible for the teaching styles adopted in classrooms and methods of delivering subject content. In relation to this argument, many philosophers and educationists came up with theories explaining the nature of the hidden curriculum. The proponents, critics and content of these perspectives will be examined in detail in the subsequent portions of the essay. These will incorporate five main perspectives. Psychology is one of the most important disciplines in education because rot was responsible for the creation of the experiential theory of the curriculum. It should be noted that before experiential approaches most theories of education revolved around reductionist views. However, with the passage of time, more and more psychologists realized that there was more to learning that reduction. This formed the background fro the experiential theory. The main proponents of the theory were Freire and Kolb. The proponents believed that learning occurred in a cycle. It first starts with experience, this is then followed by reflection where there is perception and processing, thereafter action takes place. For example, teachers may be faced with the task of awarding grades for a particular exam. The fact that they are undergoing that challenge denotes the fact that they are experiencing it; i.e. the first phase of experiential learning. Thereafter, teachers have to think about other circumstances where they have had to do the same. This will constitute the reflective part of the learning process. Thereafter, they are expected to consider all the angles to the issue. They may decide to consult with other teachers on the issue and this will cause further reflection. This reflective aspect is made of two major concepts. These are abstract conceptualization and active experimentation. In the latter part, one has to apply logic in the formation of ideas; feelings are not considered here. While in the active experimentation stage, learning occurs through experimentation with changing scenarios. Kolb therefore came up with four stages that help to identify learning styles depending on the earlier elements of the learning process. The stages are; activists, pragmatists, theorizers and reflectors. Those who focus on one stage more than another will fall into that respective learning style. Knox (1986) asserts that these stages can be applied in the classroom when students are trying to learn something. This is because they can relate to subject content on a cognitive level and can therefore internalize the learning process. Besides that, experiential theory can also be applied by teachers. Teachers can present information in bits or in phase so that they can allow learners to 'experience' it. Brookfield (1990) asserts that teachers should realize that curriculum ideas are tested through the experiences acquired from their lives.

Effects of the Spirit of Competition

Effects of the Spirit of Competition The spirit of competition is one of the underlying principles in any sporting event, be it one athlete against another, or team against team. The preconceived notion on the part of spectators as to which individual or team will prevail is the attraction and allure of a sporting event, in other words the degree of uncertainty concerning the outcome. By nature, human beings are curious, inquisitive, competitive and cooperative. The harsh conditions of survival that were a fact of life in the prehistoric era provide evidence of how we are bound together. Tribes grew as extensions of family units with the strongest individual rising to take charge over hunting and warding off rival family groups in order to secure the territories best suited to the continued survival of the group. As these tribal groups grew larger, either as a result of birth rates or conquest, the size of competitive conflicts grew as well. Tribal members trained to become better skilled in the use of weapons as well as their individual personal strength in order to prevail in these conflicts. The desire to secure better territories for hunting and survival fuelled further conflicts throughout this age as tribal societies continued to expand and grow. The Greek state of Sparta provides one of the best examples of society organized under the principles of domination through military means. Young Spartan males were removed from their households at the age of seven for mandatory military training which included instruction in the weapons of the day as well as a rigorous schedule of intense physical athletics. In essence, the female population of Sparta ran the economy overseeing slaves, managing the harvest of crops, and conducting commerce as Spartan males trained and served in the military with little to nothing to do concerning other affairs. Spartan training included participation in athletic contests such as gymnastics, running, swimming, throwing the discus and javelin to hone their minds and bodies for the military. Historically, athletic games were an inherent part of Greek religious festivals held at temples where the populace gathered to watch competitors as they honoured the gods. Greek mythology tells us that the Olympic Games started as a funeral feast to honor King Pelops who had prevailed in a chariot race held by KingOenimaus to select a mate for his daughter Hippodamia. The Games started in 776 B.C. and consisted of just a running event which later expanded to include the pentathlon, javelin, boxing, horse and chariot races, wrestling, discus and jumping. Winners of events were hailed as heroes with the commensurate stature and standing in Spartan society accompanying these triumphs. History reveals that the Roman Empire continued this tradition in the Coliseum pitting gladiators against gladiators, along with other spectacles to win the favour of the populace through state sponsored entertainment. The preceding historical summary has been undertaken to provide perspective on how athletics and then sporting events were an outgrowth of a quest for survival linked through physical terms and then as a part of religious celebration to honour deities. The festive mood of these events provided the opportunity to honour champions and also afforded its participants with a means to elevate their status in society as a result of winning. Spectators were entertained by events that consisted of a limited duration of time whereby the person who would prevail could be determined. The uncertainty as to the outcome provided the intrigue, drama and entertainment value. And therein lies the appeal of sports, not knowing the outcome until the event has run its course. Present day sporting events still hold the same basic appeals, competition, uncertainty, a specific time of duration and a festive atmosphere with one major distinction, they are big business. Multimillion dollar stadiums, government tax concessions, broadcast revenue agreements, licensing, merchandise marketing, product sponsorships and endorsements are a few of the financial components of this entertainment medium. English Football, like its American Cousin the National Football League (NFL), professional soccer, basketball, Formula 1, golf and all sports share one common trait – ‘The Outcome’. Fans attend games and events, watch them on television, wager on point spreads and place bets, as the ‘Outcome’ of the match-ups is the source of their interest. The uncertainty of the eventual winner creates acclimate of drama which fuels involvement on the part of fans. The more competitive the match-ups are, meaning the more uncertain the outcome, the more fans become interested in these matches and thus television viewer-ship and stadium attendance rises. The source of this interest is a result of these events and matches being limited by a defined period of time in which the ‘outcome’ takes place. In the world of business one measures winning and losing or in most cases their progress based to some degree upon what they earn or the promotions they receive. The time period and outcomes are less defined, as well as in most cases blurred in terms of what aspects or inputs resulted in said outcome. This segment of a person’s life is subject to a large percentage of undefined variables, events, causes, actions, reactions and so on, all of which tend to blur the factors which led to the outcome. And this also carries over to one’s personal life as well where the outcomes to varied events, such as marriage –children – a new home and more, are mostly a product of long periods of time in which discussions, decisions, modifications and changes in thinking are consistently working up to it (the outcome[s]). In the preceding examples, both business and personal, the eventual outcomes are spread over time periods that can encompass days, weeks, years or even decades. The need for an outcome that fits into a time period that is easily correlated explains why movies, music, videogames and sporting events hold the interest of the general public. The definable time period means that the uncertainty concerning the outcome will be revealed within that time span thus providing satisfaction. Heightened competition increases fan interest and when this is spread over the majority of teams participating in the sporting event, fan attendance and television viewer ship will increase throughout the season. The foregoing translates into revenue from gate receipts, increased broadcast contracts as a result of advertising rates, licensing, merchandise sales, endorsements, appearances and other income streams. This paper will examine the ‘effects of broadcasting revenue† on English football clubs as well as how this revenue is distributed, its effect on operations, the reliance on this income in budgetary terms, and alternative methods to distribute these funds on a more equitable basis. Chapter 1 – Introduction As is the case with any business enterprise, professional sports exist to derive a profit from operations. And those profits come as a result of the extent which a professional team captures the imagination of its fan base in the belief that said team has the opportunity to advance in the standings and onto to the championship final. While there are all manner and degrees of fans, ranging from the fanatic tithe â€Å"I only watch when they are winning†, professional sports organizations are identified with the city they reside, the charisma of its stars, the mystic of its heritage, and its recent public image. Because all but the most die-hard fans have short memories, the rest consist of those who jump on the bandwagon for a variety of reasons. Winning sports franchise provides national publicity for the city it resides in, generates revenues for the local economy from its fan base and those of the visiting team(s). The foregoing aids the municipality in promoting its own agenda(s), such as convention facilities, tourism, attractions, and the benefits of doing business in their cosmopolitan location. A sports franchise, more apropos a ‘successful’ sport franchise, provides a locale with publicity it could not otherwise obtain to generate additional business and the corresponding tax revenues from goods and services. But, a city is more than concrete, glass skyscrapers, taxicabs, buses and municipal services; it exists and prospers as a result of its people. As such a municipality has a vested interest in seeing to the well-being, morale and vitality of its populace by providing them with clean and safe streets, parks, adequate public transportation, progressive government, an excellent educational system, and something to rally their interest. Championships in British football have garnered world renown and recognition for teams such as Manchester United, Liverpool, Arsenal and Chelsea , providing them with media exposure and coverage these locales could not afford to purchase, including public relations stories they could not manufacture. One of England’s goodwill ambassadors David Beckham , even though he now plays for Real Madrid, is a global icon that fans and non-fans of the sport recognize and identify with and his British background. However, the lustre of English Football Clubs when considered as group, as lost some of its sheen as a result of second tier teams whom have yet to see championship status, operating deficits and the lack of structure that prompts overall competitiveness. The League is suffering from the same non-competitive problems that has befallen Formula 1 where Michael Schumacher and Ferrari have put the city of Mirabella, as well as Italy, back on the map by winning five Formula 1championships in a row (2000 through 2004), and his setting what most people believe will be an unbreakable record of seven world driver’s championships (two with the Benetton-Ford team). The success of the Ferrari Formula 1 team has caused the Formula One Administration, the sport’s governing body, to implement a third round of specification modifications to attempt to make the sport more competitive in the face of Ferrari’s dominance over the past five years. This period has seen a drop in viewers as a result of the lack of competitiveness. The same fate has befallen the English Football Clubs. The allure of sporting events is the uncertainty of the outcome. This creates the atmosphere of suspense, anticipation, drama and excitement as one watches the event unfold during the designated time period that determines the winner. These same ingredients are the backbone of all entertainment venues, be it the movies, music, a ride in an amusement park, or a television show, the elements are built upon these basic foundations (suspense, anticipation, drama and excitement). We are entertained as we are able to keep pace with the developments in a timeframe that does not bore us. This is why most entertainment venues, such as sports and movies, are approximately between two to three hours. As sporting events pit competitors directly against one another in a known format of rules and regulations, one simply has to watch and observe the nuances leading to the eventual outcome. The simplicity is the basis for its sophistication. Education, upbringing, language, social standing, and other factors are lost in the heat of battle. Sports provide a framework where nothing matters except the outcome and thus it is one of the ultimate forms of escape, relaxation and entertainment, hence the popularity of sports in all its forms. And in order to produce a winning Club, management must have star athletes. Not just the Dave Beckham’s, but also an exceptional supporting cast as well to see them through the many competitive battles that are a part of a season long campaign. Chapter 2 – The English Football Clubs Founded as the English Football League in 1888 by Scotsman William McGregor, the ‘League’ actually had been in competing since 1872 as tea Cup encompassed Scottish as well as English Clubs. Mar. McGregor was astute enough to see that the game needed to be formalized in terms of rules and regulations to provide a structure for the nonprofessional comprising the sport at that time. He also understood that formulating method to generate income for the Clubs that would provide the foundation to compensate the players. Acting in a role that in today’s terms would be equated to being a commissioner, Mar. McGregor’s vision culminated in the League starting with twelve Clubs with Preston North End becoming the first championship team . The League’s popularity resulted in a Second Division being formed in 1892. During the four years from the League’s formation additional teams were added with three different teams winning the FA Cup. The Blackburn Rovers took the championship title in 1890 and 1891. The League’s popularity with fans was evidenced by its growth from the initial twelve (12) teams to a total of forty-two (42) Clubs and three(3) divisions by 1922. Competitive balance in the League was shown over the twenty-six (26) years from 1893 to 1922 as no Club repeated as a back-to-back League champion during that time span. Aston Villa won the title four times (1895, 1897, 1905 and 1913), Sheffield United prevailed in three (3) championships, and just two (2) other clubs won twice, the Wolverhampton Wanders and Tottenham Hotspur. Fifteen (15)other Clubs from the League’s total of forty-two (42) took the FA Cup once. The preceding meant that nineteen Clubs out of the total of forty-two (42) won championships or 45%. The preceding parity fueledfurther expansion and the League grew to ninety-two (92) Clubs by1950. The competitiveness within the League was the source of fan popularity as two (2) Clubs, the Bolton Wanderers and Arsenal captured the League title three (3) times, with Newcastle United taking home the crown twice. In the twenty-two (22) years between 1923 and 1950fourteen (14) other Clubs won the FA Cup once again showing parity in the League. Between 1951 and 1989 fan support and interest in the League continued to grow as competitiveness kept pace with expansion, and the new Clubs as well as those that had been in the League for some time. This thirty-seven (37) year period saw the following multiple championships; CLUB NUMBER OF FA CUPS Tottenham Hotspur 5 Manchester United 4 Newcastle United 3 West Ham United 3 Liverpool 3 Arsenal 2 Manchester City 2 Fifteen Clubs won singular titles during this period and the League was enjoying unprecedented popularity. One of the key reasons for the appeal of the sport during the periods indicated is â€Å"competitive balance†. When there is uncertainty on the part of fans as to which team will prevail during the regular season match-ups, this sparks heightened fan interest in each contest. The outcome from matches in which their teams play is also affected by how key competitors play in their match-ups with other teams which also affect the standings. This uncertainty means that fans will tune into or attend more regular season matches, and not just those where their particular team is playing a potential contender, but those matches where their team is playing just about anyone. The preceding is true because when there is competitive balance no team is really out of the championship running, and most certainly not out of any match. Parity makes almost each and every game important in terms of the standings and a team’s rankings toward the championship game. The foregoing means increased gate receipts at stadiums and higher advertising rates as well as merchandise and ancillary revenues. Even with the fairly balanced championship appearances a number of clubs have not been able to compete at the top tier level thus eroding the interest of their fans as these Clubs are seemingly ‘cannon fodder ‘with nothing to play for as the stronger teams keep them relegated tithe mid or bottom tiers. The play-off system, which was introduced at the end of the 1986-87 campaign helped to provide more teams with something to shot for. However, with the twenty (20) of the strongest teams leaving in 1992 and forming the new Premier League this left seventy-two (72) Clubs split evenly in three (3) divisions, but the competitive factor was on a lower level. In the twelve (12) years since the breakaway the Premier League is suffering from dominance by a few teams, rather than the hoped for closer competitive balance. A. Parity The formation of the Premier League has placed those Clubs in the position of reaping higher revenues as a result of their being in the â€Å"class† league representing the best teams. One of the offshoots of its formation was it siphoned off fans from other lesser teams by creating secondary ‘favourite’ team even though a particular Premier League Club might not be located in their city. Fans are known to switch allegiances and adopt teams when their city or favourite is continually â€Å"out of the running†. Banking on a heightened percentage of close and meaningful games to induce increased fan interest in these matches to generate higher revenues per match was one of the underlying strategies to enrich the ‘class’ Clubs of the Premier League. And finally, simple mathematics in that fewer Clubs negotiating for advertising contracts means more revenue per Club. In Chapter Three we will examine the ramifications of broadcast revenue sharing, the timing of the Premier League breakaway in relationship to new technologies in television broadcasting (cable / satellite) along with subsequent developments. The breakaway strategy made sense, unfortunately the Clubs did not cooperate in bring this to further heighten fan interest by competitive balance. By cooperation, it is meant that certain teams have emerged as consistent winners, with two (2) teams dominating and another two (2)breaking in to win championships when the powerhouses faltered. Since the 1992 breakaway season the following Clubs have taken the Premier League crown: CLUB NUMBER OF FA CUPS Manchester United 4 Arsenal 4 Liverpool 2 Chelsea 2 Everton 1 The foregoing means that five (5) Clubs out of twenty (20), or 25% have owned the title in the twelve (12) years the League has been inexistence. Not exactly parity! One of the main contributing factors to the preceding is revenue. The top Clubs since 1987 have enjoyed a disproportionate increase in income as a result of their success in championship matches thus enabling them to garner sponsorships, additional revenues from merchandise sales and thus the funds to lure top-flight athletes and a supporting cast. The dominance shown by Clubs in both the Premier League and English Football League Division One has manifested itself in financial clout due as a result of the foregoing and thus the gap continues to widen. The success of the Premier League can be seen in economic terms and the explosive growth. B. Attendance Parity has a direct correlation with attendance and fan interest. The domination of the Premier League by Manchester United and Arsenal, along with the multiple championships by Tottenham Hotspur (5),Newcastle United (3), West Ham (3) and Liverpool (3) has left more than sixty present (60%) of all clubs without a title in its 116 years of existence. From 1888 through 1987 the English Football League enjoyed explosive growth that started to tail off due to the breakaway of the Premier League Clubs and their rising national and international successes, as well as domination in the English Football League by relatively small cadre of teams. Today’s media realities have aided to further widen the competitive gapes a result of cable television deals and lucrative title matches that reward the dominant Clubs with additional revenues. The revenue gap the Premier League enjoys has enabled it to garner top players to strengthen their competitive advantages and perform exceptionally well in international matches. The English Football League’s current day format of â€Å"First – Second – Third and Fourth Divisions† (introduced in1958) has helped to bring Divisional Championships to a wider spectrum of Clubs however, the top Clubs maintain a stranglehold on the FA Cup. The system does promote those Clubs from the lower divisional levels through a system of points based upon standings and finish. This format has aided in fan interest to a degree as the seventy-two (72) Club league Playoff format encompasses a large contingent of Clubs and provides multiple Divisional championships. Club and League management, cognizant of parity and attendance issues(as well as revenue, costs and wages which will be discussed in latter sections), have taken varied actions to maintain and boost attendance. One measure has been the investment in new stadium facilities. Our modern day exposure to all manner of outside stimuli and influences through television, the movies, magazines and other media has spoiled us with regard to expectations. We are consistently being provided with images of new this and new that. From residences to office buildings, furnishings, clothes, and other manifestations, we love new things! Regardless that this is an outgrowth of marketing and commerce, people have always gravitated to what is new. League Clubs, in an effort to maintain as well as renew interest in their current fan base, also recognize the need to cultivate and attract new fans to fuel growth. New stadium facilities provide a sense of excitement and assist in: 1. Pre-Stadium Public Relations The idea for a new stadium creates ‘public buzz’ when the Club announces it is either considering or planning a new facility. The media coverage concerning all manner of stadium questions and concerns over the need for a new structure, its location, how it will impact upon the local economy and environment, how it will be financed, the design, cost and associated aspects creates months of media coverage. In the back rooms management creates strategies and plans to garner support and financing, and this enweaves like a long movie in the press. 2. On-going Media Coverage Regardless of whether the new stadium is truly needed or not, opposition voices help to provide additional media articles, other sides to the issue and comment. The Hollywood adage that there is no such thing as bad publicity still holds true. The Club is in front of its public! 3. Fan Interest It is difficult to conceive of a fan that does not secretly long to attend a match in a new stadium. Advances in today’s building techniques, materials, technological innovations such as giant screens, computer enhancements and designs all serve to fuel inner fires. Attending a match is entertainment, and who among us does not like to visit the newest movie theatre, test drive a new car, look at new homes, and window shop for clothes! Whether for or against, the proposal of a new stadium excites imaginations. 4. Attraction New facilities create attraction for fans and non-fans to visit the new stadium to examine and enjoy is accoutrements, even if it is only to drive by and experience it first-hand. New concessions, seats, viewing angles, scoreboards and big screen replays, help to induce fans to attend and come back to enjoy the facility, as well as to see and be seen. 5. Player Inducement Like it or not, soccer players tend to be spoiled prima donnas! In their defines, it does take a special type of personality as well as mindset to be a professional athlete and face the accolades along with public criticisms that accompany the glory. Identifying raw new talent for the League is a science of hit and miss, so most Clubs stock their teams by obtaining proven performers at the commensurate cost. The size of the contract offer is of course the primary inducement, but the type and newness of facilities does not hurt negotiations. The factors that aid in securing talent are as varied as the players themselves, thus those Clubs that are successful try to account for as many of these variables as possible. 6. External Media Influence The prospect of, as well as newly built facilities receive extensive media coverage in rival cities, sparking the question â€Å"why not us†, along with promoting the Club’s name. Fans from opposing teams tend to visit the stadium when their teams match up where in the past this might not have been a consideration. The allure of new stadium has been manifest by the number of Clubs that have completed or are starting new facilities and/or upgrading existing ones to address the appeal of this area. Interestingly this is being done in spite of the financial difficulties faced by most teams. The2001 / 2002 season saw a 12 million GBP increase in stadium investment over 2000 / 2001 (GBP 47 million and GBP 35 million respectively) Over the course of the previous ten (10) years this figure is in excess fob 400 million. The popularity of both Leagues are reflected in attendance figures, aided by cable television sparking match interest which approximated 27.8 million representing the highest level in thirty (30) years. More importantly English League figures have showman 8.5% increase over the 2000 / 20001 season and has increased 35%since the 1992 Premier League formation. The Premier League is still setting records, with attendance increases for the sixth consecutive campaign, and an average of 34,324 fans coming to matches, a rise of1,500 over 2000 / 20001. As one would imagine the First Division of the English Football League lead other Divisions in average stadium capacity recording 68% as compared against 47% for the Second Division and 42% for the Third Division. In spite of this 12 million seats remained empty. Cup attendance continued its upward trend by 12.2%. C. Operating Costs Increased attendance and additional television revenues are League bright spots (both the English and Premier), even in the face of a lack of parity. The costs of competing, however is another matter. To remain competitive or become competitive is the number one objective, and whenever too much demand chases after a limited number of players, the laws of supply and demand escalate. The major expense item negating operating profits is player salaries. During the 2000 / 2001 season twenty-seven (27) Clubs recorded Balance Sheets showing a negative. Seventeen (17) Clubs filed reports showing operating insolvency during2003 / 2003 as a result of escalating wage costs. The competition for star players to create match day impacts and bolster attendance has proven to be a defeating proposition that the League has addressed by new regulations which limits Clubs to spend no more than 75% of their total revenues in this area. Spiralling wage costs received a huge dose of sanity when the League’s TV Digital deal failed. These revenues were providing the Clubs with the needed extra budgetary room to close the gap between the League and the Premier Clubs. This development along with insolvency issues helped to bring about the wage cap (75%) modification to enable Clubs to get a grip on fiscal matters. With no new deals of the same financial magnitude to replace this lost revenue, the League consensus is that broadcast funds will remain flat, for now. And the damage, in terms of this lost revenue affects the lower ranked Clubs more as a result of their limited gate, merchandising and sponsorship opportunities, and Isa huge blow to financial stability. In addition, the lower ranking Divisions will have difficulties in appealing to advertisers thus further widening the revenue disparity. The pressure on the League and its Clubs to generate additional revenues is further exacerbated by the continued success of the Premier League in generating increased revenues, as well as the ability of its Clubs to obtain additional talent. And with the high wage costs for players in the Premier League, the added revenues from their cable deals a boon in aiding costs. Chapter 3 – Revenues Individual Club revenue is primarily generated from broadcasting, gate receipts and sponsorship / merchandising agreements. The differences in incomes as negotiated by the top level Clubs in relationship to lower level teams, even in the face of the new wage cap arrangement, will essentially not do anything to change the huge revenue gaps. The English Football League Division 1 Clubs in order to compete with the clout and financial muscle of the Premier League need to significantly increase their revenue streams on a League and Club basis in order to make some inroads on their dominance. The financial gulf between the Second, Third and Fourth Divisions is considerably larger concerning their respective abilities to improve upon this situation in view of their less marketable product. Marketability in this sense means the image the Clubs have cultivated and have with the general public in terms of viewer interest in seeing them perform. This translates into higher gate receipts and audience interest in televised games. Demand for stadium seats permits a Club to charge higher ticket prices as well as obtain in stadium banner advertising. The overall heightened public awareness, interest and television audiences also mean higher name recognition and thus puts an additional premium on merchandise sales and licensing deals. And while the general public rarely thinks about the commercial side of the product, the Leagues, Clubs, advertisers, sponsors, broadcast networks and financial backers do! Television is a mass medium that provides tremendous opportunities to reach the public and influence their thinking, as well as loyalties. The marketing of a Club goes beyond short term thinking, it follows the same pattern as all other marketing. Advertisers, which in a sense is what a Club does every match it plays, seek to influence the loyalty, behaviour and interest of all age groups. This includes those that are future customers – children and teenagers. How many times have you seen the latest craze among these groups wear the gear of losing teams! Certainly there are those that do, but, historically, these age groups are more concerned with associating with winners. The family tradition of supporting the hometown team is a product of past eras. The winning teams of today are marketing to the customers of tomorrow, as well as those of the present through winning, exposure, merchandising, television broadcast time, media buzz and appeal of star players along with the overall success of its operations. Just like in any other industry, be it vehicles, clothes, airlines, or a restaurant, the reputation for consistent quality over the long haul wins future customers. Not everyone can afford a Rolls but almost everyone would like one. A survey conducted by Silverman concerning ticket prices reveals that just 18% of the Clubs in Division 1 believe ticket revenue will increase to any appreciable degree over the coming two seasons. The optimism of Division 2 and 3 Clubs is more subdued as only 15% and 8%,respectively, take this view concerning gate prices. On average, attendance has run lower than Club projections with the continued success and dominance of the Premier League not contributing to help this area. Ticket sales in ‘that other League’ have continued to rise six seasons in a row even in the face of higher prices and reduced competitiveness. The lower level teams in the Premier League have also increased prices, but in their cases this strategy has resulted in either stagnant or lower attendance numbers. A. Broadcast Revenue The origin of the English Football League’s formation in 1888 was based upon organizing amateur Clubs that had been formed by voluntary associations, and local neighbourhood organizations as well as churches and companies, so that matches could be arranged. The rules varied and the sport was in the ‘rough and tumble’ mode whereby violent play was commonplace. Clubs such as Manchester United, West Ham and a few ot

Grendel Vs. Beowulf Essay -- Epic of Beowulf Essays

Grendel   Ã‚  Ã‚  Ã‚  Ã‚  One of the most compelling and highly developed characters in the novel Grendel, written by John Gardner, and the poem Beowulf, written by an anonymous poet, is the monster, Grendel. Even though these pieces show two different sides to Grendel they are similar in many ways. Grendel evokes sympathy toward the hideous monster by making him seem like the victim, while Beowulf portrays him as being the most loathsome of enemies. The reasons behind Grendel’s being, his killing, and finally his death make him one of the most controversial and infamous monsters in literature. Grendel is the man-killing monster that Beowulf portrayed him as being, yet he is also the lonely victim of a judgmental world. Grendel is a descendent of Cain and is forced to live with the inherited curse of being denied God’s presence. Cain’s lineage has been known to spawn monsters, trolls, giants, and other undesirable beings, all of which were rejected from society. Beowulf and Grendel both speak of Grendel’s ancestor Cain, almost as if using it as an excuse for his rash and murderous actions. Beowulf told of a Grendel that mercilessly attacked Hrothgar’s meadhall killing men without reason. Grendel also speaks of this evil monster, but in a more sympathetic and excusable manner. Grendel is thought of as “the guardian of sins'; and is the physical equivalent to a man that has been shunned by God. He is des...

Describe how the British government used propaganda to in fluency the British people in the First World War

Propaganda is information designed to get people to believe a certain point of view. It does not have to be lies. It can be the truth, though it is only one part of the truth. The British government started to use propaganda at the before the world war one. They used it to make the British people dislike the Germans and support the war. Propaganda was used in world war one to promote the war effort. The government used propaganda for many deferent reasons. The government used propaganda at many different times in the war for many different reasons and some of the propaganda was not needed by the end of the war like recruitment poster. Recruitment propaganda was used from the start of the war until conscription was introduced in 1916 .The British government made many recruitment posters to get people interested in signing up to fight in the war. The government used many different and my favourite one is a man sitting in an arm chair and has his daughter asking him â€Å"daddy what did you do in the Great War?† this was made to get a normal family to sing up for the war it had a very big impact on many family men it would make them feel a bit guilty to his family that he did not help to protect the country. The government made theses posters to get people to sigh up for the war because the British army was very small about 250,000 men compared to the French and German army what where conscription army's. We need help to beat the evil Germans so we put up posters asking people to join the army. Women were also the target from propaganda either. Propaganda was targeted at them to try and get them to take up work in the places left by the vast number of men what went to fight in the war. Or to try and make their husband, fight in the war. The news papers published Atrocity stories about atrocity stories what happened in Belgium. This stories where to tell to build up hate toward the Germans. It was based on true fact and most of it was real but got mixed on the way to your ears. But other stories are just made up. They were successful because people wanted some thing to hate the Germans for and this was a good thing for the British government. A British spy was killed by the Germans what was a very good piece of propaganda .But the newspaper told us that she was a middle aged nurse working at the western frontline serving our troop in the war in the Germans lines. It was in all of Germany power to kill her because she was spying and helping British solider in prisoner of war camps escape to the frontline .It was a great pieces of propaganda for the first world war . But after the war the Germans did emit that it was a very big mistake to kill her but she could have been put in a prison. Raising money for the war became increasingly difficult throughout the war. The government tried many different ways of raising money. At first they simply spent less money elsewhere in the county or raised taxes a bit. However as the war kept on growing they didn't have enough money to fund the war. The government found its self, borrowing money from other countries to fuel the war. They decided to issue an appeal for money in the way of propaganda to get the wealthier families and households to donate money to them. They asked people to take out war bonds that could be paid back at the end of the war. This was also coped by the US in WW2. The British army did have a secret weapon of the First World War it was the tank. The Tank was a propaganda persons dream their was many new stories about it in the paper and many different pictures of it in the paper at first it was not that impressive in the war. But after time the army used them goodly and did much damage with them but. The tank did build up much national pride and gave British people hope that we where going to win the war. The government did not only want to influence the views of Britain, but also those of friends and enemies abroad. America would be a great help if they would join the war for the allies. To help mobilise America for war the Foreign Office, who were in charge of propaganda to neutral audiences, printed hundreds o books and leaflets to send to American newspaper editors. When the Luistania was sunk by a German U-boat's torpedo in 1915, British propaganda made sure it was told about a lot. Without the propaganda the country would might not have won the war. It helped us many way . It was one of the crucial factors of us winning the war although be may of gave up on the war but the government used their ever growing wisdom in know what we want to see and hear about the war (was better wisdom in them days).

Hedda Gabler by Henrik Ibsen Essay

Henrik Ibsen writes realistically, meaning that he writes in a way which is relatable and constant to the time period and characters. He doesn’t get overly dramatic. There are multiple themes in Hedda Gabler such as Manipulation, Wealth, Reputation, and Death. Since it is a play, it does not have a point of view. Summary Hedda Gabler is a play that takes place entirely in the living room and another room off to the side in the fashionable side of Christiana, Norway, in 1890 or earlier. The newlywed couple of Jurgen and Hedda Tesman come back from their 6 month honeymoon and wake to find that Jurgan Tesman’s aunt Julle has come for a visit. This scene establishes Hedda’s disinterest in Tesman, as she is rude to his aunt and him. A woman named Mrs. Elvested arrives and informs the crowd that Tesmans rival, Ejlert, is back in town and she is concerned that being back in town will cause him to fall back into old alcoholic habits. Later, Judge Brack arrives and brings gossip from the town. He tells Tesman that Ejlert is a candidate for the professor position that he wants stirring up worry between Tesman and Hedda. Judge Brack and Hedda have a private conversation and decide to become confidants and Hedda confesses that she is bored with Tesman and unpleased with the house he bought her. Tesman arrives back and drinks with Brack while Hedda and Ejlert make conversation. Hedda is bored and decides to pit Ejlert and Mrs. Elvested against each other, causing Ejlert to start drinking again and upset Mrs. Elvested. Tesman, Brack, and Ejlert leave for a party that Brack is throwing. Mrs. Elvested is concerned but Ejlert promises to return to escort her home. Mrs. Elvested goes in another room to sleep when Tesman comes home. He announces to Hedda that he has Ejlert’s manuscript that he dropped when he was walking home and he intends to return in. Brack arrives and informs them that Ejlert got arrested. Brack leaves and then Ejlert gets there and tells Mrs. Elvested that he destroyed the manuscript, unaware that Tesman is in possession of it. He later confesses to Hedda that he lost it and is now suicidal. Hedda gives him a pistol and tells him to die beautifully. She burns his manuscript. Act four begins with everyone dressed in black for Tesman’s Aunt Rina’s death. Mrs. Elvested arrives and tells everyone that Ejlert is in the hospital. Then, Brack arrives and tells them that he is dead, a gunshot wound to the chest. Tesman and Mrs. Elvested try to reconstruct Ejlert’s manuscript and Brack tells Hedda that his death was messy and an accident. He also tells her that scandal will probably befall her. She goes into a side room and plays the piano for a bit before shooting herself. Conflict, Climax, Resolution The conflicts in the story are that Mrs. Elvsted is distraught and has left her husband, Ejlert could start drinking again, the Judge wants Hedda in one way or another, and Tesman has to compete for his professorship. The climax is when Hedda burns Ejlert’s manuscript and then aides in his suicide. The denouement is when the judge explains everything and Mrs. Elvested and Tesman work on reconstructing the manuscript. Character Analysis Hedda Gabler is the antagonist of the story, causing most of the conflicts. She was raised in a wealthy family and when she married Tesman she had to accommodate to much less fortune than she is used to. She is manipulative and cruel to most of the characters in the play. Jurgan Tesman is Hedda’s husband. Although he is vastly intelligent, he is oblivious to her cruelty. He tries very hard to please her and went to great lengths to buy her a house a support her and provide everything she needs. He was raised by his Aunt Julle. Judge Brack is essential to the story because he is Hedda’s closest confidant. He also brings news to the story; he serves as sort of a gossip source. He visits the Tesman residence often, as he is close with both Tesman and Hedda. Ejlert Lovberg is Tesman’s long-time academic rival. He is Tesman’s only competitor for a professorship. He is back in town and has a published novel with good reviews. He also has a manuscript for another novel. He once shared a close relationship with Hedda. Mrs. Elvested hired Ejlert as a tutor for her children but grew attached and now acts as his assistant/secretary and travels with him for his writing. She is concerned about his drinking problem. Mrs. Elvested also went to school with Hedda where she was bullied by her.

To the lighthouse, Intro to Narrative technique essays

To the lighthouse, Intro to Narrative technique essays Virginia Woolfs To The Lighthouse (1927) Stream of consciousness, the narrative technique used by Woolf, was a relatively new method of storytelling used by many modernist writers in the first half of the twentieth century. The term stream of consciousness was first used by philosopher William James in 1890 in his book Principles of Psychology. The metaphor is an apt one in its depiction of the ebb and flow of thought. Consider the way the human mind works when it is not concentrating on anything: The mind wanders from thought to thought, often diverted by outside influences The first thing to note about this novel is that Woolf uses a specific form of the stream of consciousness technique called indirect interior monologue. Interior means that we are inside the consciousness of one character speaking to herself (monologue), thinking or remembering some past experience. Unlike direct interior monologue where the reader knows which characters consciousness is being presented, the consciousness being explored in the indirect method of Woolf is not always obvious. Sometimes its one characters consciousness, sometimes the narrative voice, sometimes another characters consciousness, and often these are blended within one sentence without obvious signals being given as to the change of perspective. Timeframes: Before examining an example from The Window section of the novel, its important to keep in mind that this entire section comprises one day at the summer house of the Ramsays, a middle-class Victorian couple, and that the year is probably 1909. More specifically, we begin the section during the hours after tea when Mrs. Ramsay and her son James are sitting before the drawing room window while Lily Briscoe is painting their portrait. Other members of the household are involved with their ordinary occupations: ...